The Yum Swurm has its big eye on fish. This unique, wide, thin soft-plastic jerkbait glides and undulates when twitched on a weightless Texas rig or jighead, and catches everything from bass to redfish. Two sizes are available in color patterns designed for both fresh and saltwater. Perfect for use in freshwater as a bass soft-plastic jerkbait rigged weedless, and for big bull redfish and speckled trout when rigged on a jighead under a popping cork.
At YUM we use the latest technology in coordination with extensive research and constant quality control to ensure the production of the most effective and reliable baits in the industry. Featuring a full line of proven soft plastic baits, scientifically developed attractant and the strongest and most-extensive line of castable umbrella rigs, YUM continues to ride the leading edge of fishing trends and tactics. Don’t leave catching fish to chance. The results for serious anglers are clear
YUM soft plastic baits are enhanced with our exclusive attractant, which has been proven to provoke strikes even from neutral, lethargic fish. Our research identified seven amino acids created by stressed baitfish, but only three that produce the desired physical response to strike. Those three amino acids are included in our proprietary attractant to provoke gamefish to strike, whether they’re in a feeding mode or not. YUM – Start a Feeding Frenzy.